I'm a product marketing professional, technology enthusiast, and novice bow-hunter.
CAREER HIGHLIGHTS:
The intersection where passion meets purpose
I love to work on products and brands that I am passionate about.
My expertise in Product Marketing and Brand Management is based on genuine passion and curiosity for how the world works. I've had the opportunity to work on some of my favorite products and share my love for games and technology with people all around the world. I've led teams of dedicated and talented people to create some cool marketing campaigns.
Take a look at some of the projects I've worked on!
June 2018 - August 2019
Product Marketing Manager, LinkedIn
Beyond gaming and entertainment, I’m also deeply passionate about helping others achieve career success. This passion is what drove me to work at LinkedIn, the world’s premiere professional networking site. As a Product Marketing Manager on the Consumer Marketing team, my focus was on building a deep understanding of digital trust and privacy as it relates to LinkedIn and other social platforms. With the support of my market research partner and research agencies, I led a quant/qual research study across the US, Germany, and India to better understand our members perceptions. I also led a number of marketing campaigns and product experiments to help measure and build member trust.
February 2016 - April 2018
Associate Brand Manager, League of Legends
I've been a huge fan of League of Legends since I was a college student and have played more than 3000 hours over the past 6 years. I jumped at the opportunity to work at Riot Games, the publisher and developer for League of Legends, the world's most popular PC game. I am incredibly excited to create publishing campaigns for the world's most popular PC game that is transforming the world of eSports, digital media, and gaming. As an Associate Brand Manager, I work with talented designers, artists, and external agencies to create compelling marketing campaigns to support the Skins Team, which represents a staggering majority of our company's $2B+ revenue.
Dark Star Thresh Promo Video | 1.6 Million Views
Arcade 2016 Gameplay Trailer | 1.5 Million Views
August 2013 - January 2015
Product Marketing Manager, Xbox One
I moved up to Seattle to join Microsoft as a Product Marketing Manager and took part in launching Xbox One, the most successful console launch in company history. As a lifelong gamer, I fulfilled my childhood dream of launching a video game console and working on a complex tech product. I was responsible for leading the product development and marketing campaigns for Xbox One Consoles, and was the Marketing Lead for Xbox One Backward Compatibility.
I was the Product Marketing Lead for the Blue Xbox One in partnership with Turn10 Studios. This is the PR Unboxing video with AceyBongos
As the Marketing Lead for Backward Compatibility, I organized and wrote the script for the Xbox One Tutorial Video with Smosh Gaming's FLitz
INTERNSHIPS
The diverse internship experiences that I gained during my college years helped me to develop a robust understanding of the business world and build out my skills to become a more capable marketing professional. Here are some of the places that I interned at:
LEADER & VOLUNTEER
I want to make the world a better place and believe that anybody can make a difference. I always make an effort to help those in need.
Here are some of the organizations and volunteer work that I've been involved with!
March 2013 - Present
Founder & Managing Partner
In 2013, I founded Luminated Career Consulting with a mission to help college students land dream job & internships, plan for the future, and guide then to success. We are a group of young professionals and student leaders with diverse backgrounds, interests, and industry expertise. As a non-profit volunteer group, we have done many collaborations, workshops, and joint events with student groups and faculty at UCLA, UC Irvine, and University of Washington
February 2015 - March 2016
Big Brother, Greater Seattle
Big Brothers Big Sisters of America is a non-profit organization whose goal is to help all children reach their potential through professionally supported, one-to-one relationships with volunteer mentors. I had the experience of the lifetime mentoring a young adolescent middle school student for over a year. We met up every weekend and had all sorts of adventures, from playing basketball, visiting the zoo, walking at the park, and many more.
May 2010 - June 2013
UC Irvine | President, Senior Vice President, and VP of Professional Activities
I was highly-involved with Delta Sigma Pi, a professional co-ed business fraternity that students the opportunity to develop through professional, social and community service events. I served in multiple leadership roles over my 3 years of involvement including President, where I led the UC Irvine chapter to win numerous National Awards including the "Most Outstanding Chapter" and "Most Outstanding Professional Events." I was named the 2012 Western Province Collegian of the Year, the top 3 highest individual award, for my contributions to the Fraternity.
September 2009 - June 2012
UC Irvine | President and Creative Director
During my freshman year at UC Irvine, I joined the American Advertising Federation and qualified to join our school's National Student Advertising Competition (NSAC) team. I became President during my sophomore year and led the NSAC Team to create marketing campaigns for case clients Statefarm Insurance, JC Penney., and Nissan Motors. Our team was a dedicated group of aspiring marketing professionals, writers, graphic designers, and creatives. This was a great learning experience for all of us to further our knowledge of working in the marketing field.
COMPETITIONS
Paul Merage Business Plan Competition 2012
First Place Winner and Awarded $15,000 Grand Prize
Butterworth Product Development Competition 2013
Second Place and Awarded $3,500 Prize
EXPLORER
Exploration is defined as "the action of traveling in or through an unfamiliar area in order to learn about it." When I visit a foreign country or a new city, I do my best to live like a local and uncover hidden spots. I love traveling the world and learning more about other cultures, cuisines, and languages. Through my career and personal trips, I've had the chance to travel to 15+ countries so far. So far my excursions have taken me to Europe and Asia, but I'm excited to explore more of South America and Africa in the years to come!
Here are some of the many different places that I've visited:
GREATER ASIA:
Japan: Tokyo, Niigata, Osaka, Kyoto, Okinawa
South Korea: Seoul, Busan
Hong Kong
Macau
Taiwan: Taipei
China: Beijing, Shanghai, Hangzhou, Suzhou
NORTH AMERICA:
Canada: Vancouver
Mexico: Ensenada
EUROPE:
Germany: Cologne, Bonn
Spain: Madrid
United Kingdom: Reading, London
Czech Republic: Prague
Austria: Vienna
Ireland: Dublin
Netherlands: Amsterdam
Portugal: Lisbon
Hungary: Budapest
